Possessing a formal background in global marketing and business development, I always keep a keen eye out for new consumer and business trends. I am still befuddled by the number of reality shows that air on the television. Is it possible that so many of us lead such drab existences? Do we really need to find a semblance of meaning in our own lives through viewing the lives of complete strangers? Sadly, the answer is a resounding “yes!”
The preponderance of reality television programs is the result of a self-fulfilling prophecy. The networks operate on a demand based economic model when it comes to viewers. They simply deliver whatever it is that we are willing to watch. I envision that we are not too far off from seeing “Celebrity Gladiators” broadcast live from the Coliseum in Rome! I can hardly wait to see Betty White take on The Rock! On the supply side of the business model, our steadfast loyalty to these reality shows means that the networks receive substantial revenue from the companies that sponsor and advertise on these programs. We demand reality shows; they deliver and sell us out!
While we are busy feasting on a steady diet of reality on the small screen, the movie studios are steering us in a completely different direction. They are laying out a banquet of fantasy films. Many of these, like Thor, The Green Lantern, and Iron Man, allow us to escape into the idyllic world of the superhero. A proud tradition of other larger than life characters have graced the theater in the recent past. Take, for instance; the Spider Man, Fantastic Four, Captain America, Batman, Incredible Hulk, Green Hornet, Mystery Men, and Superman franchises.
In an age where our political, business, and even religious leaders have repeatedly failed us; it is only natural that we seek true heroes. We are driven to seek out those larger than life characters who possess powers beyond our comprehension. We eagerly await someone who stands for all that is right in the world and who is willing to take on diabolic villains! It is only human nature; we are waiting for somebody to cheer for.
Close your eyes for a moment and think of your own life. Do you have what it takes to be the next superhero? Do you stand for everything that is good for this world? Are you willing to fight for those who have been downtrodden and seek justice? Will you step up to the great arch-villains that plague our world? Are you invincible and steadfast?
Let’s look at your qualifications, shall we? You already come with a special name; member of the human race. You have a superhero costume, whether it be suit and tie or overalls. Your strongest superpower is your ability to inspire strangers and touch the lives of others. Your hidden fortress exists, even if it is just within your mind and body. There are plenty of villains in our world for you to combat, so scratch that item off the list! We seem to have forgotten the trusted sidekick? Not a problem, I will always be at your side!
The pay is lousy and the hours are horrendous. Many of your good deeds will go unrecognized by the world. On the upside, the rewards of being somebody’s superhero are immeasurable! You will soon find yourself fulfilled and driven by a noble purpose. So, care to fill out an application while I call your references?